Luke has over 20 years’ experience leading business divisions and customer, strategy, product and loyalty functions across the health, management consulting and insurance sectors. Prior to Armitage, Luke was a senior executive at Medibank, responsible for leading the launch of their loyalty business (from concept to over 300,000 customers), and product and portfolio management across the retail and corporate divisions. Prior to this, Luke was a management consultant within Accenture’s strategy practice, working with clients in the retail, FMCG, resources and health sectors.